Search results for "Buying behavior"
showing 5 items of 5 documents
A discrete mathematical model for addictive buying: Predicting the affected population evolution
2011
This paper deals with the construction of a discrete mathematical model for addictive buying. Firstly, identifications of consumers buying behavior are performed by using multivariate statistical techniques based on real data bases and sociological approaches. Then the population is divided into appropriate groups according to the level of overbuying and a discrete compartmental model is constructed. The future short term addicted population is computed assuming several future economic scenarios. © 2010 Elsevier Ltd.
The need for information in purchase situation and the information behavior in front of the shelf : use and effects of electronic interactive communi…
1999
The classic approach of buying behavior supposes that the consumption value derives from the evaluation of the technical, functionnal and symbolic features of the product. But, most of recents works use an experiential approach, for which the anticiped situation of consumption or use and the self concept are the essential elements of the consumption value. This thesis, devoted to information behavior in buying situation, attemps to conciliate these two paradigms until here opposite. The first part of this search investigates the concept of need for information. Its results, according to us, the activation ot two schemes, the first concerning the product acquisition, the second relative to t…
Motivators That Intervene in the Decision Making Process in Tourism
2014
Being part of the tourism industries involves many researches and analyses in different periods of time, regarding different segments of consumers. Therefore, it is important to be aware of all the factors and motivators that influence a tourist to purchase a particular tourism services. These complex variables are crucial for the final purchase decision of an offer with emotional value for customers. This paper presents the principals motivators which intervene in the decision making process that should be acknowledged by marketers in order to provide the ideal tourism package.
Digitālā mārketinga loma klientu pirkšanas uzvedības ietekmē: pētījums par Rimi Baltic
2022
Mūsdienu biznesa vide ir kļuvusi ļoti dinamiska un konkurētspējīga, un uzņēmumiem ir jākoncentrējas uz agresīvu mārketingu, lai tie varētu radīt pietiekamu vajadzību un pieprasījumu klientu vidū. Pašreizējā scenārijā digitālais mārketings ir kļuvis par vienu no svarīgākajiem un populārākajiem mārketinga veidiem, un tas koncentrējas uz interneta un tiešsaistes platformu izmantošanu, lai tirgotu un reklamētu pakalpojumus un produktus. Mūsdienās zīmoli izmanto ar digitālo mārketingu saistītos kanālus, jo tiem ir nozīmīga loma klientu piesaistē un piesaistē. Šī pētījuma mērķis ir analizēt, cik lielā mērā ar digitālo mārketingu saistītā prakse ietekmē pircēju pirkšanas paradumus. Dati ir savākti…
Influence of Coherent Context for Positioning Distinctive and Iconic Sicilian Sparkling Wines: Effect of a Sensorial Experience on a Gulet
2022
Spumante wines produced in Sicily region (southern Italy) have sensorial characteristics significantly different from those produced in other Italian regions, because of the great differences of terroir. Offering a product included in a coherent and consistent context allows consumers to differentiate in the marketplace. The aim of this study is to propose solutions for Sicilian wineries for positioning Sicilian Spumante in the market, based on empirical data. Moreover, it was investigated whether a positive experience in a context consistent with the Sicilian sparkling wines could influence consumers’ consumption intentions. A blind sensory test was performed by 146 expert wine tasters. Op…